In addition to the coffee was the main attraction in the coffee shop, combining it with a showroom made it a different entity than any other coffee shop. Visitors were not only served with steamed coffee from reliable baristas, but they could also see the works of various artists or the entrepreneurs’ displayed goods. This research employed both direct and indirect methods. The designing process was directly carried out by in-person observation of the place to be designed so that it could be adapted to the concepts created. It is expected that not only Indonesian coffee will continue to grow, but also the work of various artists or local Indonesian entrepreneurs that can be more widely known, especially by the people of Jakarta. This research aims to identify the effect of coffeeshop atmospheric stimuli on repeat-purchase decisions through consumers’ emotions in their minds. The object of this research took place in Rumah Kopi Ranin, a coffee shop in Bogor town with a unique atmosphere concept as one of their strategies in marketing of Indonesian’s specialty coffee and to welfare the Indonesian coffee farmers. This research was conducted to 166 patrons of Rumah Kopi Ranin by convenience sampling method. The data is processed by using a statistical method called PLS (Partial Least Squares) to test the hypothesis of the variables’ influences such as atmospherics stimuli factors (exterior, layout, interior, sound, scent, temperature and human variables), emotions (Pleasure, Arousal, Dominance), and the repeat-purchase decisions. Findings indicate that interior and consumers’ emotions influences consumer’s positive affect on repurchase decisions, especially the interior. While the human variable have a positive influence on consumers’ emotions, which means patrons view the positive emotions from the atmosphere is very important in determining their repeat purchase decisions.

Dimensi manusia dan ruang interior pdf